Create

Companies ranking high flexibility and externally focused are defined as Create. Examples of companies in this space are high growth startups.

While a creative corporate culture can foster innovation, experimentation, and a willingness to take risks, it can also be challenging to manage and can lead to potential inefficiencies, a lack of focus, and unrealistic expectations. A positive corporate culture should balance creativity with structure, accountability, and a strategic focus on achieving long-term sustainability and success.

Parameters

Create has four parameters Innovation, Risk taking, Learning, Enjoyment.

Innovation

Innovation is the process of developing new methods, strategies, technologies, and products that improve the effectiveness and efficiency of a company. It can involve developing new products from scratch or finding ways to improve existing products, processes, and services. Innovation in the corporate world is essential to maintaining a competitive edge in today’s fast-paced business environment. Companies that embrace innovation can gain an advantage over their competitors by creating unique solutions to customer needs and increasing efficiency.

Risk taking

Risk taking refers to the willingness of an organization to take on activities with uncertain outcomes and a potential for financial, legal, and reputational damage. It can be referred to investing in a new product or service to entering into a new business venture, such as an overseas expansion. Risk taking involves assessing the potential upsides and downsides of a given option, weighing them against one another, and taking action that has a higher likelihood of success than failure. This type of behavior requires courage, faith, and confidence in the organization's ability to succeed.

Learning

Learning is the process of acquiring new knowledge, skills, and behaviors in order to improve job performance and increase value to the organization. This type of learning takes place in both formal and informal contexts. Formal learning may include on-the-job training and structured courses, while informal learning occurs through observation, mentorship, and networking. Learning is an essential tool for business success, as it allows for continued growth and the development of new skills.

Enjoyment

Enjoyment is defined as the feeling of satisfaction, contentment, and pleasure one experiences while working in a workplace environment. This feeling can come from a variety of factors, including a job that is both challenging and rewarding, the presence of supportive colleagues and supervisors, a healthy work-life balance, and a workplace culture that encourages creativity and innovation. Enjoyment in a corporate setting can be a key factor in boosting job satisfaction and productivity, and can lead to increased engagement and long-term success.